Methodology

Methodology

In order to find out the marketing strategies and measure the customer satisfaction level of private scheduled bank of Brac Bank, Dhaka Bank, Islami Bank and Prime Bank I have used various method to collect and present data. Mainly I used two types of data for this purpose-

1.   Primary data

2.   Secondary data

Primary data: This report has prepared through extensive use of primary data. It is collected from group of people who are related with this bank. The following methods are used in collecting primary data. These are

a)   Direct interviewing: I have collected data from the branch manager, executives, officers and bank clients with the protested and well designed questionnaire.

b)   Personal communication: I have gathered data through personal communication with the officers, executives, managers and clients of the bank branch.

c)   Observation method:  I went to every department of four Banks and observe their activities.

Secondary data: Secondary sources are those which are published or processed materials. I have collected secondary data from the following sources-

1.   Various types of official documents

2.   Some published research report, books, journal and articles

3.   Personnel departments of four Banks

4.   File study, some books on Banking theory and practice

5.   Loans and advance manuals

      6. Different books of service marketing